Customizing data structures, backend architecture, and workflow automations to manage content distribution, customer data, and object relationships to each other and the system structures.

Engineering design systems that utilize variables, progressive building blocks, and reusable components to provide a robust amount of design flexibility while maintaining a concise codebase and uniformity.

Evaluating a range of data sets to gauge the performance of digital platforms, improve engagement tracking, analyze customer segments, and generate dynamic reporting dashboards.